SPR Research Course: Property Research in the Real World: Practical Applications

Research plays a key role in businesses involved in the global property market. Effective property researchers provide advice and analysis that informs and provides actionable advice to decision makers - be that in relation to the impact of economic cycles, changes in occupier market trends or the investment market. All of which shapes strategies and the bottom line. 

Property research in the real world: practical applications is designed for anyone interested in property research and starting out in the industry (up to 2 years’ experience). Beginning with an understanding of the key purpose of property research, how research has influenced the industry and different branches of property research as a career, the two-day course is to provide an understanding of how the application of research techniques and real estate data (and its pitfalls) supports decision making processes.  
Participants will learn how to frame research questions; understand key metrics, variables and data sources; learn how to identify key trends and market drivers; and understand the research considerations in the investment process.  

A certificate of attendance will be given to participants who complete the course.

What is the course programme? 
The course is split into five modules which will be complemented with a site visit and group activity to provide participants with hands-on experience of how research can be used to support key decision.  

(i) Property research in context, Andrew Smith, CIO, Hearthstone Investments  

  • What is property research and why do people do it? 
  • Who does it and where can a career in research led to? 
  • Using research to help decision making – how has research shaped commercial property markets & how is it used? 

(ii) Real estate property cycles & valuations, Sotiris Tsolacos, Professor of Real Estate Investment, Bayes Business School

  • How do commercial real estate markets work – what are the drivers of different property sectors?
  • How do property markets interact with the real economy?
  • What do researchers need to consider – macro vs micro?
  • Introduction to valuations – what is it & why is it important? 

(iii) Research in action - analysing occupier markets, Malcolm Frodsham, Director and Founder, Real Estate Strategies

  •  How do occupier & leasing markets work?
  • Key metrics/variables/data sources & data problems
  • Using research to identify key trends & understanding forecasting processes

(iv) Understanding the investment process, Sabina Reeves, Chief Economist and Head of Research, CBRE IM

  • What are the different types of investment strategies?
  • How does the investment process work?
  • What is role of research? - practical challenges & how to address obstacles & find solutions

(v) Emerging trends in real estate, Yolande Barnes, Professor of Real Estate, Bartlett Real Estate Institute

  • Environmental, social & governance (ESG) – how is this changing the real estate industry & what does it mean for researchers?
  • How do people use buildings & how has this changed?
  • Prop Tech – what is it & does it mean for the future of real estate

The first day will culminate with a site visit to 22 Bishopsgate and a drinks reception for attendees to network and get to know their fellow participants

Who should attend: The SPR Property Research Course is aimed at property researchers with 1-2 years industry experience.

Who will deliver the modules: The course will be taught by experienced, leading industry researchers and academic experts. 
Venue: The course will take place at Bayes Business School. 
Fee:  The cost to attend the two-day course is £300. This includes morning and afternoon tea, along with lunch on each day as well as an evening drinks reception at the end of the first day.  
To register, please contact Becci Williamson at [email protected].  

Thank you to Bayes Business School for hosting this event.


Yolande Barnes, Professor of Real Estate, Bartlett Real Estate Institute
Yolande has studied and commented on UK real estate markets for over 30 years and on world cities and global real estate trends for the last 11 years. Yolande’s particular specialities in the past have been residential markets, regeneration, land, urbanism and mixed use neighbourhoods.

Her new remit as Professor of Real Estate at the Bartlett Real Estate Institute at UCL is to explore and understand how real estate contributes to all types of value: social, environmental and economic.  She does this looking at all sectors and across the globe, drawing on the best research and findings that the whole of UCL has to offer, writing readable and understandable, practically orientated useful articles and publications for the industry and offering executive and short courses as well as bespoke research services.

Malcolm Frodsham, Director and Founder, Real Estate Strategies
Malcolm has 20 years of experience in real estate data, modelling and risk management techniques. He founded Real Estate Strategies in 2013, an independent management owned business that provides high quality forecasts, research and strategic consulting on the European real estate market. Prior to Real Estate Strategies, Malcolm was Director of Research at IPD and prior to that Head of Research and Strategy at Legal & General Property.

Sabina Reeves, Chief Economist and Head of Research, CBRE IM
Sabina Reeves is Global Chief Economist and Global Head of Real Assets Research for CBRE Investment Management. She is responsible for the firm's 30-member real assets research team and has a specific role in selecting the economic scenarios and macro risk assessments that power the firm's proprietary real assets forecasts. In addition, Sabina has executive responsibility for the firm's 20-member Analytics and Risk Measurement team.

Sabina is a member of CBRE Investment Management's Executive Committee, and all investment Committees.

Previously, Sabina served as Head of Research for the firm's EMEA region and the global quantitative team. She started in the industry in 2001 and joined CBRE IM in 2008. She was previously Chief Economist at IPD. Prior to IPD she worked for Capital Economics, where she developed its UK residential and commercial markets and forecasting service. Sabina studied economics at Lincoln College, Oxford University. She is a Fellow of the Royal Institute of Chartered Surveyors. Sabina has previously been an external Examiner for the Real Estate Faculty at the University of Reading and is currently an Associate Fellow at the Said Business School, University of Oxford.


Andrew Smith, CIO, Hearthstone Investments
Following a degree at the University of Birmingham, Andrew’s property career began in 1986 at Pearl Assurance plc in the UK, where he established one of the industry’s first institutional property research teams.  The business subsequently became part of Henderson Global Investors, where he remained until joining Aberdeen Asset Management in 2002 as Head of Investment Strategy. 

At Aberdeen Andrew fulfilled a variety of fund management roles, ultimately serving as Global Head of Property, with overall responsibility for the company's international investment business. He is currently Chief Investment Officer at Hearthstone Investments, a residential specialist investment manager.

He has served on a variety of industry steering groups for organisations such as INREV, the Investment Property Forum, the Royal Institution of Chartered Surveyors, the Society of Property Researchers, the National Retail Planning Forum, the Bank of England Property Forum and the Investment Property Databank.  He is a member of the Editorial Board of the Journal of Property Investment and Finance, and is a regular contributor to conferences and seminars internationally.

Prof. Sotiris Tsolacos, Programme Director of the MSc Real Investment Programme, Bayes Business School
Prof. Sotiris Tsolacos is the Programme Director of the MSc Real Investment Programme at Bayes Business School. Previously he was the Chair of Real Estate Finance at Henley Business School.  Prior to his academic appointments, he served as Director of European Research at Property & Portfolio Research where he led the company’s European business and held positions in JLL.  He is working both with fellow academics and practitioners on a range of projects with particular emphasis on forecasting, early signals and relative performance. He holds a PhD in Economics from Reading University and is the co-author of two books on the application of statistical analysis to real estate.

10/11/2022 9:00 AM - 10/12/2022 5:00 PM
GMT Daylight Time
Bayes Business School - Aldersgate 200 Aldersgate London, EC1A 4HD UNITED KINGDOM

Sign In